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The TikTok Shop call to action

The CTA doesn't earn reach: losers in our study had more CTAs than winners. It's what turns reach into cart taps. Say it once, near the end, with a reason.

Updated

Where it goes

okay i'm annoyed it's this cheap
Annoyed it's on sale
  1. 0–24 sThe video: hook, proof, demos. No CTA yet
  2. 24–28 sThe CTA with its reason: "grab one while it's on sale"
  3. 28–30 sStop, the product toward the lens

Nine CTAs from viral videos

PatternLine
Orange cart and sale end"Click this orange cart before the sale ends."
Viral plus try it"They're going viral. Click the orange cart and try one."
Point and leave"There's the link." (pointing down)
Borrowed CTASomeone else: "send it to me for my mom"
Sale FOMO"Grab one right now while they're on sale."
Restock urgency"It's back in stock. Get it before it sells out again."
Neighbour proof"My neighbour asked for the link. Hit the little cart."
Caption only"Best $10 I've spent 😂 it's in the orange cart 👆"
On screen"linked below 👇" in the last four seconds

Paraphrased from the winning videos in our study.

Rules

Do
  • Say "orange cart" or "below".
  • Give a reason: sale, restock, everyone asking.
  • Price lines: the anchor, then the real price, then "right now".
Skip
  • "Link in bio" for a shop product.
  • A CTA in the first seconds.
  • A sale or stock claim you can't back.

Our AI writes the CTA into each script in the format's own style. See script templates and captions and hashtags.

Paste your product link

Our AI makes a batch of finished TikTok Shop videos from it: AI creators, product shots, captions and a different hook on each.

Plans from $20/month. Your link stays in the box while you sign in.

Questions

Does every TikTok Shop video need a CTA?

Demos and skits should have a spoken one. Short memes and pet videos can leave it to the caption and the product anchor.

What is the orange cart?

The shopping cart icon on a TikTok video tagged with a TikTok Shop product. Saying its name points viewers straight at it.

How many times should I say it?

Once. More CTAs didn't help in our study; a reason to act did.