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TikTok Shop video scripts, line by line
Five scripts in the formats that won in our study, with the slots to fill and the second each line lands on. Copy one, or paste the product link and our AI writes all five.
Updated
Partner skit (30 to 40 seconds)
his car still plays cds. i fixed it- 0โ3 s"Can you change the song?" / text: his car is so OLD ๐
- 3โ8 s"That's like $200 to fix."
- 8โ12 s"Just plug it in." (hands over the box)
- 12โ25 s"Wait, it does maps too?" Two more demos
- 25โ32 s"It was $40 in the sale."
- 32โ40 s"Click the orange cart before the sale ends."
Old way vs new way (35 to 45 seconds)
| Second | Line or shot |
|---|---|
| 0โ5 | "You're telling me I've been [old way] for [N] years?" over the old way done badly |
| 5โ9 | "Now it's just this." One-step setup |
| 9โ26 | Demo 1 (easy), demo 2, demo 3 (most impressive) |
| 26โ33 | "And the battery does [spec]." |
| 33โ42 | "My neighbour asked where I got it. It's in the orange cart." |
Caption: "Old way: [pain, pain, pain]. New way: [one action, instant result]."
Honest ad (45 to 55 seconds)
| Second | Line |
|---|---|
| 0โ3 | "This is an ad for a [thing] I was told we didn't need." |
| 3โ12 | "Ours needs a cord and a hose. That's why it lives in the garage." |
| 12โ45 | The demo, with one joke at your own expense and one messy proof |
| 45โ55 | "If your [thing] is old, there's the link." |
Satisfying demo and objection first (15 seconds)
- 0โ1 s
- The product mid-way through its hardest job
- 1โ12 s
- "It goes through [hard thing] like paper." Two harder repeats
- 12โ15 s
- "Someone said it'd rust." Washes it. "Definitely get it."
- 0โ3 s
- "No, they do not [top objection]."
- 3โ8 s
- Worn or used, the proof
- 8โ15 s
- Variants side by side, then "grab it for [occasion]"
Writing rules
- Write lines a friend would say.
- One specific number per script.
- Something new every 3 to 6 seconds.
- Stop 3 to 5 seconds after the cart line.
- "Hi guys" or a self-introduction.
- Adjectives instead of a demo.
- Health claims beyond typical results.
- A sale or stock state you can't back.
More openings for line one are in TikTok Shop hooks, and the end line in the call to action.
Paste your product link
Our AI makes a batch of finished TikTok Shop videos from it: AI creators, product shots, captions and a different hook on each.
Plans from $20/month. Your link stays in the box while you sign in.
Questions
How long is a TikTok Shop script?
About 60 to 120 spoken words for a 20 to 45 second video. Short formats like memes need only a line of text.
Can our AI write the script from the product link?
Yes. It reads the product page and its reviews and writes a script per video, each in a different format with its own hook.
Should I read the script word for word?
Read it like a person, not an ad: shorter lines, pauses after the joke. Edit any line in the editor.
Keep reading
TikTok Shop hooks25 TikTok Shop hooks from viral affiliate videos, by pattern: story, proof, relatable moments, honesty and price, plus the hooks that flopped.
Partner skitThe partner skit for TikTok Shop: one person's old setup is the joke, the product fixes it, then the price twist. Beats, hooks and an example video.
Call to actionTikTok Shop CTAs that turn views into cart taps: where to put them, the orange cart line, borrowed CTAs, sale and restock urgency, and caption-only CTAs.- Video lengthHow long TikTok Shop videos should be, by format: 6 to 15 seconds for one-shot proof, about 21 seconds typical, 30 to 60 for skits and demos. From viral videos.